Renowned for their inherent beauty and home to millions of species (humans included!), rainforests also store massive amounts of carbon – which is often referred to as the backbone of life on Earth. The rapid and widespread destruction of rainforests, however, and the resulting impact on our planet, has been equally notorious.
The fastest-growing land plant on Earth could play a major role in their restoration and protection, though. Native to rainforests around the world, bamboo’s astounding biological properties are a marvel of nature. Groves line the banks of the Amazon River and serve as the main food source for China’s giant pandas and African mountain gorillas alike.
For centuries, Indigenous communities have also harvested bamboo for both sustenance and construction. Investing in bamboo as a renewable resource could not only aid in the preservation of rainforest ecosystems, but it could also help us reduce the carbon we emit into the atmosphere.
In celebration of Earth Month, we created store window displays – handcrafted by our community (that's you!) out of bamboo – and are partnering with The Nature Conservancy to educate our customers about the sustainable features of bamboo, as well as the important role rainforests play in fighting climate change.
Drawing from their expertise as protectors of over 125 million acres of land, our friends at The Nature Conservancy share why the restoration and preservation of our rainforests matters so much, how bamboo can help, and how you can get involved.

Earth Month 2023
Preserving Our Rainforests: The Magic of Bamboo
Rainforests have long been known as a crucial component in our fight against climate change – what makes them so important?
Rainforests contain an incredible diversity of plant and animal species fundamental to the quality of life on our planet. They help maintain an ideal balance of gases in the air that we breathe while also helping to cool it. Rainforests also play a significant part in the formation of clouds and rain, and return water below the ground to feed roots and rivers.
photo courtesy of Simon Williams/TNC
What are the greatest risks rainforests currently face?
The biggest degradation factors in rainforests today include illegal deforestation, mining, serious contamination of waterways, and uncontrolled agricultural expansion of products such as soy. There is also a notable lack of support for sustainable approaches in these areas. Flora and fauna aren’t the only ones at risk – Indigenous communities who call rainforests home face significant social vulnerability.
photo courtesy of Scott Warren
How can we use bamboo to mitigate these risks?
Bamboo can absorb enormous amounts of greenhouse gases and is very useful as a tool for carbon sequestration. It can also be converted into ethanol to fuel cars and trucks, which could help us move away from our reliance on polluting fossil fuels. In many countries, bamboo generates income and job opportunities due to its thousands of uses, including construction, furniture, paper, and fabrics.
photo courtesy of D.J. Cochrane/TNC Photo Contest 2018
How is The Nature Conservancy helping to preserve rainforests?
We’ve been working hard to support markets for socio-biodiversity products, which are created using Indigenous knowledge with biodiversity and conservation in mind. Income from these products can help communities in the rainforests become more independent and begin to see the forest as a sustainable business. We also promote the implementation and management of agroforestry systems, which essentially focus on planting the right tree, in the right place, for the right purpose. This helps protect soil, wildlife, and homes while improving water quality and producing jobs and income.
photo courtesy of Erika Nortemann/TNC
What actions can we take as individuals to protect these important ecosystems?
As consumers, we can opt for products that support local communities and contribute to keeping forest ecosystems intact and generating income. Decreasing meat consumption and choosing responsibly produced foods can also have a major impact. Finally, supporting tree-planting campaigns such as Restaura Brasil and Plant a Billion Trees can help restore the vast expanses of rainforests that have already been lost while upholding the economic livelihoods of local communities.
photo courtesy of Mark Godfrey/TNC
At Anthropologie, we're inspired by nature's beauty and wisdom and are committed to bettering – and better serving – our planet. We hope you'll join us this Earth Month, and every month, as we seek to learn more, do more, and grow more.
Donate to The Nature Conservancy (US)
Donate to Nature United (Canada)
Learn more about our journey to become more environmentally responsible & socially conscious
* Between November 29, 2022 and December 31, 2023, Anthropologie, in conjunction with its Terrain brand, will donate $100,000 to The Nature Conservancy. TNC is a global organization working in 72 countries, with an affiliate, Nature United, in Canada. More information can be found by contacting TNC at 4245 N. Fairfax Drive, Arlington, Virginia 22203: (800) 628-6860; www.nature.org.
Donate to The Nature Conservancy (US)
Donate to Nature United (Canada)
Learn more about our journey to become more environmentally responsible & socially conscious
* Between November 29, 2022 and December 31, 2023, Anthropologie, in conjunction with its Terrain brand, will donate $100,000 to The Nature Conservancy. TNC is a global organization working in 72 countries, with an affiliate, Nature United, in Canada. More information can be found by contacting TNC at 4245 N. Fairfax Drive, Arlington, Virginia 22203: (800) 628-6860; www.nature.org.