The Upside

Ah, Australia: the land of sun, sea and sports-obsessed inhabitants. That's where athleticwear label The Upside comes from, too - though its founder gleaned inspiration for her brand while travelling between Sydney, New York, and Hawaii. After studying fellow yogis and gym-goers for the next two years, Jodhi Meares decided that merging high-functioning sports attire with fashion-forward prints and colour was the way to go - and has gained a staunch following as a result.