Good American

In October 2016, Emma Grede and Khloé Kardashian launched a brand with a mission – to redefine body-positive fashion through a focus not on size, but on fit. Starting with denim, Good American changed the conversation about inclusivity, empowerment, clothing, and confidence…why offer sizes for someone with curves, after all, unless the goal is to flaunt them? As a Certified B Corporation, Good American meets the highest standards of verified social and environmental performance, transparency, and accountability to balance purpose and profit. In other words, if it looks good, feels good, and does good, it’s all good…*really good*.