January through October, we all follow life’s unwritten rules. Rushed morning routines, familiar cereals for breakfast, early nights. But as the season’s festivities roll in we abandon the sensible and trade the everyday for the indulgent. We forgive ourselves for breakfast chocolate, wear sequins 24/7, schedule four late nights in a row and sip early-afternoon bubbles… because it’s Christmas.
This season, we’re paying homage to these unofficial (but much beloved) Christmas conventions with a film series that rewrites the rulebook. Let’s call them ‘yuletide rules’. The first chapter in our yuletide rulebook? A new 7am Ritual.
Yuletide Rules:
7am Rituals
Words by Leanne Mascoll Wheaton
Securing an evening for 'you time' over the festive period can prove tricky. Four mid-week nights out in a row, Saturday and Sunday plans... ok. Let's make that impossible. But what about the morning?
Hear us out. Mid-week mornings are traditionally stressful affairs. Rushed showers, skincare and make-up slicked on in a hurry before a dash for the door. '7am Rituals' suggests we reclaim that time for ourselves – press play on the video above to see how.
Video watched? Slip behind the scenes and take a peek at how it all came to life.
Hear us out. Mid-week mornings are traditionally stressful affairs. Rushed showers, skincare and make-up slicked on in a hurry before a dash for the door. '7am Rituals' suggests we reclaim that time for ourselves – press play on the video above to see how.
Video watched? Slip behind the scenes and take a peek at how it all came to life.