When Sasha Plavsic grew weary of puzzling over the ingredients listed on the back of her lipstick box, she poured her admirable energies into the foundation of Ilia Cosmetics. Her ethos - that pure, ethical and sustainable ingredients need not be at odds with a fashion-forward aesthetic - has made her a heroine for beauty mavens who value transparency as highly as trendiness.

When it comes to these uber-useful illuminators and color sticks, multi-use might be too humble a term. Organic ingredients like shea butter and rose hip oil nourish the skin with sheer color and a dewy glow - for full effect, apply your shade of choice to the cheekbones, brow bones, inner-corners of the eyes, the bridge of the nose, and the pout of the lower lip. Each organic illuminator is fortified with certified bio-active botanicals and housed in a sleek, recycled aluminum case.

Tenderly: a soft, demurely light pink with a touch of blue undertone for a freshly-blushed effect

Polka Dots & Moonbeams: a sheer, pearlescent hue that adds vitality and dimension to facial planes and features

All Of Me: a warm watermelon, ideal for every complexion - achieves additional oomph when blended with bronzer

Sway: an iridescent bronze that doubles as a beautiful cream shadow to highlight the eyelids and contour the face

Cosmic Dancer: a hint of golden hue warms your complexion

• Key ingredients: castor seed oil, sesame seed oil, cocoa butter, beeswax, candelilla wax, tapioca starch, soybean oil, sunflower seed oil, rose hip fruit oil, vitamin E
• USA