DENIM, DECODED:

The Little Blue Book

Our all-in-one guide for the perfect fit, size & rise.
shop Barrel jeans

A wide-leg silhouette that tapers at the ankles.

shop flare jeans

Comfortable through the hip and thigh, with a flattering break at the knee.

shop Skinny jeans

Streamlined from hip to ankle for a sleek, form-fitting silhouette.

shop wide leg jeans

Generously relaxed through the leg from thigh to ankle.

shop Boyfriend jeans

A let-loose fit with plenty of room throughout the leg.

shop straight jeans

Straight from hip to ankle, with a little more leg room than a skinny jean.

FIND YOUR RISE

Grazes the belly button.
(10.5"+ rise)
Great for: lengthening the legs.

Hits between the hip and belly button.
(9.5"- 10" rise)
Great for: everyone, tbh.

Sits just below the hip.
(7"- 9" rise)
Great for: elongating the torso.

DENIM WASH 101
LBD (that's little black denim) = so classic.
Dressed up or dressed down, a true-blue team player.
Easy and effortless, this is denim's happy medium.
A classic cornerstone of cool and casual.
From rainbow bright to muted neutrals and every hue in-between.
The rumors AREN'T true: you can wear white all day long, all year round.
FIND YOUR LENGTH

A short-and-sweet hem that
calls it quits just above the ankle.
(Think: 26"-27")

Falls at the ankle or just above for a
length that works season after season.
(Think: 28"-29")

This classic floor-grazing hem elongates
the legs and draws the eyes up.
(Think 30"-31")

shop the new pilcro fragrance
FIND YOUR SIZE

Featuring shorter rises and inseams, plus higher knee placement.

Designed to fit, flatter, and feel amazing.

Cue higher rises and inseams, plus lower knee placement.

BROWSE BY BRAND
Shop mother
Shop Pilcro
Shop paige
Shop AGOLDE
Shop joe's
Shop Pistola

DENIM EVERY DAY, DENIM EVERY WAY