Let us take you back to America, 1873. Hardworking overalls – or dungarees – were the Gold Rush miner’s top sartorial choice for their practicality and comfort. Spying an opportunity, businessman Levi Strauss (you may have heard of him) and tailor Jacob Davis decided to create the first-ever pair of workwear trousers, and that was the genesis of jeans as we know them today.
Since that day, denim has stormed to the forefront of fashion, establishing itself as one of the most-worn wardrobe staples. And it's not difficult to see why – there's nothing (and we mean nothing) they don't go with. Heading out for a dinner date? Chuck on some heels and a billowing blouse. Off for a Sunday stroll? It's trainers and a crisp white tee.
The Definitive
Denim Care Guide
Levi’s® shares three steps to making
your favourite jeans last forever.
Today, over 1.2 billion pairs of jeans are purchased each year – a testament to their enduring appeal, but also an insight into the impact that their production has on the planet.
While denim brands and mills are innovating on more sustainable methods of production, there are ways for everyone who owns a pair of jeans to do their bit – like caring for our favourite denim pieces to ensure they hold up as long as possible.
We’ve teamed up with Levi’s in-house denim experts to ensure your favourite pair are in it for the long haul...
While denim brands and mills are innovating on more sustainable methods of production, there are ways for everyone who owns a pair of jeans to do their bit – like caring for our favourite denim pieces to ensure they hold up as long as possible.
We’ve teamed up with Levi’s in-house denim experts to ensure your favourite pair are in it for the long haul...
LESS IS MORE
Cold water keeps the colour you love, and washing with cold water protects against fading and shrinking. We’d turn your jeans inside out and avoid harsher soaps to preserve that indigo shade. Cold water also saves energy (and money), making it better for your jeans, your wallet and the environment.
STAY COOL
Wash your jeans once every ten wears at most, to maintain the fit and prevent too much “rebound.” Spot a stain? Use a damp cloth or old toothbrush with mild soap to remove them instead of washing them. You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.
Cold water keeps the colour you love, and washing with cold water protects against fading and shrinking. We’d turn your jeans inside out and avoid harsher soaps to preserve that indigo shade. Cold water also saves energy (and money), making it better for your jeans, your wallet and the environment.
STAY COOL
Wash your jeans once every ten wears at most, to maintain the fit and prevent too much “rebound.” Spot a stain? Use a damp cloth or old toothbrush with mild soap to remove them instead of washing them. You know those distinct lines and creases you see on your jeans, the ones specific to you? That unique look comes from wearing your jeans for long periods without washing.
HIGH & DRY
Tumble-dryers are the natural enemy of jeans. All that fluff is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps you avoid possible shrinkage or fabric warping. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets. It also avoids the energy usage of the machine.
Tumble-dryers are the natural enemy of jeans. All that fluff is your jeans breaking down. Instead, hang them up. Line-drying preserves the fit and helps you avoid possible shrinkage or fabric warping. Turning your jeans inside out and hanging them in a shady space prevents fading and avoids soggy pockets. It also avoids the energy usage of the machine.