Wrangler

First designed in 1947 with cowboys in mind, Wrangler jeans are iconic – their felled seams, innate ruggedness, and ‘W’-embroidered rear pockets (strategically placed for in-saddle comfort) are instantly recognisable. From dressing the casts of Western movies to sponsoring professional NASCAR drivers, the company’s history aligns with that of America itself. Over the years, Wrangler has expanded their collection to include contemporary women’s wear and vintage-inflected accessories, while remaining true to their founding cornerstones – performance, comfort, and durability.